It’s common sense. No one wants to get a heart transplant with an inexperienced surgeon who just started that day (unless you like the thrill of not knowing whether you'll survive). This is your life we’re talking about! For many business owners, their business IS their life. They’re not just going to hand it over to you. Their finances especially. It is difficult to earn someone’s trust. Someone who worked hard to start their business and keep it going will be on the fence on who to work with.
That is why knowledge equals professionalism. The way you portray yourself will be the way you are judged by potential clients. How well did you talk about your services? Did you answer their questions correctly? In most cases, the more you know, the better off you are. I don’t mean do this in an egotistical way, people are just more willing to trust someone who knows what they’re doing. If you are stumbling your words or being vague while explaining a service, people will be on the fence. Don't be afraid to open up to people. Tell them how your service can fill their needs.
Knowledge not only helps you with clients, it also helps with networking. When you meet other people in the industry, don’t be selfish and keep things to yourself. By sharing what you know, it shows a figure of character and professionalism. That’s the thing about knowledge, it shouldn’t be kept.
Here are some pictures from the deBanked Connect event in San Diego we spoke at this year. Conferences are a great way to connect, share ideas, and stay up to date with what's going on in the industry. We can learn a lot from each other if we're willing to listen. As long as you're constantly learning and keeping an open mind, you will stay on top. Take what you learn and mend it to fit your needs. Fill the gaps you were missing in your mind. What have you learned from speaking with someone?
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